9 Ways to Develop Your Personal Brand With Social Media
People with strong personal branding usually have better chances to a great opportunity. They stick in people’s minds and are the first to be considered when someone needs an expert in a certain field. Do you want to move your personal branding potential to the next level? Here are nine ways social media can boost your brand:
- Claim your name
Claim and also state your presence and name on Facebook, Twitter, LinkedIn, Instagram, your own personal site and any other online media. Use the platforms’ options to create easy links.
It’s better to be https://gr.linkedin.com/in/ioannasoulachaki rather than https://www.linkedin.com/profile/view?id=141688064.
- Create visual continuity
Use the same profile photo or photos taken in the same session on all of your social media pages / profiles. Create a color palette and use it throughout networks. The visual cues will cause people to make unconscious associations and create a stronger recognition of you and your brand. It will be easier for them to differentiate you from your competitors and you will increase customer recognition and reinforce your identity. In other words, we are talking about brand consistency.
- Position yourself as a thought leader
What is your unique or strong sales’ point? Do you have a special niche knowledge? Do you have access to information before anyone else? Base your promo on these topics and define yourself by the field where you excel.
- Post frequently
It’s not enough to create a social media account. You should be posting frequently to keep yourself in front of people’s eyes and their interest level high. Don’t overdo it though; more than a few posts a day will turn followers off.
This is what professionals suggest:
- Twitter – 14 times per day, never more than once per hour; 7 times per day on weekends, generally from 3:00 a.m. to 9:00 p.m., roughly every three hours
- Facebook – 2 times per day, seven days a week, from 10:00 a.m. to 12:00 p.m.
- LinkedIn – 1 time per day, from 8:00 a.m.to 6:00 p.m., no weekends
- Google+ – 2 times per day, from 9:00 a.m. to 7:00 p.m., no weekends
- Do live coverage of events
Are you attending an industry conference? Tweet insightful bits from talks, photos from the convention floor and links to speakers’ books and other assets. Upload a photo and share some thoughts. Be sure to use a consistent hashtag so people can follow the story all day. Besides, according to nowadays’ moto “Content is the King”, by sharing live you will be on top of things!
- Go multimedia
Don’t just post text updates. Incorporate photos, infographics and videos for a more well-rounded feed. People like visual information and will be more likely to follow you if you provide it. At the end don’t forget that 90% of information transmitted to the brain is visual and visuals are processed 60.000 X faster in the brain than text and that posts with videos attract 3 times more inbound links than plain text posts.
- Promote colleagues in your industry
People love to help the people who help them. When one of your colleagues posts something particularly insightful, wins a promotion or is scheduled for a big deal appearance, congratulate him, recommend him or mention it on social media. When it’s your turn to shine, those you’ve promoted will most probably shine the spotlight on you too.
- Answer people’s questions
When you see someone ask a question about your field of expertise, take a few minutes to answer. Several services and applications allow you to create alerts for questions that you may be able to answer (ie http://www.quora.com). You can also search or browse Twitter looking for places where you can be of use, create lists of interests, take part in facebook groups etc. In other words, create networks where your presence will give extra points.
- Create a clear and consistent message across channels
Make a list of the qualities that you want people to associate you with. You can think about achievements, certifications, specific projects, nominations etc. Then, when you post, remember to stay on message to reinforce your brand. A personal organizer could post photos of perfectly curated closets and share blog posts about decluttering challenges.
Finally, always remember that a brand isn’t built overnight. It takes time, commitment and consistency to build awareness and audience. But certainly you can build a strong brand case and seize opportunities, just by being recognizable, interesting, helpful and creating worthwhile contributions.